I have been pondering whether it is online reviews or the branding reputation which plays the key role in motivating purchases and would like to know what exactly plays a bigger part here. Do customers tend to take into account the reviews as an important element before they make their purchasing decision, or do they pay as much attention to the general impression created by a certain business? The question appeared due to the fact that I read something about digital marketing Bristol strategies and noticed how much weight is given to obtaining reviews right from the very start of work. Did you receive positive results of such an approach (concentrating your efforts on getting reviews), or did this approach turn out not so effective? How about those of you who paid more attention to building up your brand from the very beginning?